The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Health & Wellness
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon
Agency: Public Inc. / Toronto
Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life
Agency: Saatchi & Saatchi / Rome
Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul
Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_025G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_026G
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_027B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_028B
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_075M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_076M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_077M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Public Inc. / Toronto
Client:
The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)
Title:
The Care Salon
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_078M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi / Rome
Client:
FATER / Pampers
Title:
Lino's New Life
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_079M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_080M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
INNOCEAN / Seoul + Facebook Korea / Seoul
Client:
Facebook Korea / The Cheering Bandage
Title:
THE CHEERING BANDAGE CAMPAIGN
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_HW21_081M